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However, if I search for "chew resistant dog beds", I shouldn't get the same landing page as when I search for "orthopedic dog bed for older dogs". I also don't want to see ads or pictures of delicate, lace, pillow-top dog beds. Google recognizes the explosion of such micro-moments on its search platforms, especially on mobile devices. Mobile purchases on Google increased by 30% last year; and in 2016, 34% of online retail

purchases are made on mobile devices. Google's response to retailers' requests for help with micro-moments? In-store product ads. Although not a new service, Google is working to improve local inventory ads. Ads allow brick-and-mortar stores that sell tangible fax number list products to personalize results by tagging each product with descriptive attributes. These may include brand, size, color, material, pattern, price, and a description of any other relevant special attributes or features. Google also recently added the

ability for users to search an advertiser's inventory in the local Knowledge Panel and include an in-store pickup link. It also extended Shopping ads to image search. The level of detail that can be added to the “Product Feed Specification” provides rich information that will make results relevant and satisfy consumers in the moment. Facebook has launched its own version of local inventory ads, Dynamic Ads for Retail.