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Understanding of marketing concepts helps give you that clarity. ABOUT THE MARKETING CONCEPT The marketing concept is focused on creating a better value proposition for customers. Value propositions are more than just advertising —they’re about how your business operates and every interaction you have with clients. Your value proposition isn’t limited to a single product but includes everything that goes into a person’s decision to purchase from you instead of a competitor. The marketing concept focuses on creating long-term value for customers by understanding their needs and wants, communicating those needs and wants clearly to your company, and delivering products and services that fulfill those needs at a price point that still makes sense for both sides.

In other words, it centers on how whatsapp database your company delivers value to customers over time — not just one sale or service contract at a time. ADVANTAGES OF THE MARKETING CONCEPT The marketing concept can be of great help to you if you are planning to get into a business. This will teach you how to formulate your product offerings and create value propositions based on consumer preferences. From there, you can craft an overall marketing strategy that incorporates both the internal and external factors of your business. By understanding each component of your strategy, it would be easier for you to manage all aspects of your business more effectively.

Knowing how it all works together is crucial when trying to develop new products or enhance current offerings based on new insights about consumers’ needs and wants. Moreover, the marketing concept can help you analyze and predict market trends based on its philosophy. With a sound understanding of consumer behavior, you’ll know what to do in case your business is losing market share or if you want to find new customers.