Jun 19, 2022
In General Discussions
Friends in the industry often complain to the author: Why is it so difficult to attract investment at this stage ? The products we operate are not bad, and the prices are very reasonable; the company's support policy for agents is also very generous, and the strength whatsapp Database of advertising cooperation is very strong, and the configuration of the product's promotional materials, advertising tapes, soft articles, etc. are all preferred. Configuration, why is the market performance still tepid? In fact, for such a situation, the author has already seen it in the past two years. When the state whatsapp Database strengthens the regulation and supervision of the market, agents (especially a large number of pharmaceutical natural persons active in the market) are strongly influenced by national policies. Their business scale and strength have declined greatly, and they have gradually faded out of the pharmaceutical market and turned to health whatsapp Database care products. and medical equipment; when the competition between enterprises becomes more and more fierce, and gradually enters the era of homogenization competition, when faced with a series of problems such as product homogeneity and model homogeneity, and then fall into the quagmire whatsapp Database of price wars and cannot extricate themselves, the company's investment promotion Naturally, the behavior is a bit more blind, forming the phenomenon that the ratio of input and output is inverted. When these series of factors work together, the efficiency of enterprise investment promotion is greatly reduced, thus forming a disgusting whatsapp Database cycle in capital investment and sales scale, and jeopardizing the development of enterprises. In fact, for investment enterprises, it is not difficult to get rid of the influence of homogenization and inefficient competition, and it is not difficult to achieve profitability again. The key question is how to correctly view whatsapp Database this problem and implement it effectively. Let’s start with the following five aspects.