Ad Relevance Lists the top 10 most clicked keywords that score "below average" on Ad Relevance. (All Campaigns > Keywords tab > Sort by Click table). Period setting: The day after you last viewed this content to the present. Before drawing any conclusions, make sure each keyword has more than 100 clicks. Think logically about what changes you can make to increase the relevance of this ad. This ensures a higher quality score. Here are a few options: Make sure these keywords appear in the ad copy for this ad group. in the title, description line, and display URL.
Make sure you're different in your text, but focus on the keywords you're advertising on. Delete keywords with low Quality Scores. Google apparently didn't find keywords with low Quality Scores to be relevant enough. Try increasing your Quality Score first. Does this have any effect? Then you should consider deleting your keywords, as a low job function email list Quality Score can affect your entire account. List "Below Average" by Expected CTR Lists the top 10 most clicked keywords that score "Below Average" on Expected CTR. (All Campaigns > Keywords tab > Sort by Click table). Period setting: The day after you last viewed this content to the present. Before drawing any conclusions, make sure each keyword has more than 100 clicks. Think logically about what changes you can make to increase this expected CTR.
This ensures a higher quality score. Here are a few options: Use keyword insertion in your ad. With keyword insertion, Google dynamically updates the ad text to include the user's exact search term into the ad text. This increases the chances of a high CTR. Add keyword insertion using the following code snippet: {Keyword: hereyourtext}. Take advantage of ad extensions. This makes you more prominent, which can lead to higher click-through rates. Use attractive ad copy. If you differentiate yourself from your competitors in this regard, your CTR will be higher.